A Beginners Guide to Content Marketing for Small Businesses

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A Beginners Guide to Content Marketing for Small Businesses

The marketing arena has changed so much over the years. The marketing techniques that worked wonders even a decade ago are almost obsolete now. It is an ever-evolving field that keeps businesses on their toes. After all, business is not as much about a great product or excellent customer service as it is about getting the word out about your company’s existence. 

When it comes to marketing, small businesses have had it tough for years, because of a budget crunch. But the tides have turned towards small businesses now with online taking precedence over traditional marketing practices. The best thing about online marketing is it pits large organisations directly against SMEs because digital marketing is more about strategies than budget. 

One of the most important parts of online marketing is content. In this article, you will learn how you can use content marketing to create brand awareness and bring in leads to your small local business. 

What is Content Marketing?

Just like the name suggests content marketing is marketing with the help of content. But how does it help in bringing in leads, you are asking? 

Well, picture this. where do you go to if you require information regarding, say, a property related legal concern? Google! People now turn to the internet to solve their problems, from looking for information to finding products and services. 

So, continuing from the example above, if you run a law firm and have been farsighted enough to have a website, you should make it a point to regularly share search engine optimised content regarding various legal matters common in Australia. By doing this, local people will find your website when they need information, will begin to trust you, and see you as a thought leader in the industry. 

So, how does this profit you? When people who follow your blogs have legal matters they need to discuss with a professional or have someone asking them about such matters, who do you think will come to their mind? You! Because they have seen how you really know about the law in Australia. 

Indeed, it is not as simple as how it is written here, because there are a lot of different steps involved before a reader of your blogs can turn into a paying customer. Nevertheless, it’s a start. 

Content Marketing Strategies for Small Businesses

Before we get into what you should be doing, let us be done with what you should NOT be doing. Here they are:

  • The very first thing on the list of what not to do is plagiarise or copy. Be original when it comes to writing content for your website. Copying will not only turn your readers off but you will be penalised by Google, which will lead to you losing valuable traffic. You can of course take inspiration from other relevant blogs but make sure you give your own professional inputs.
  • Another mistake that you should definitely avoid is irregularity. Your ranking will suffer and so will the traffic to your website. Knowing how frequently Google crawls your website and updating your blog accordingly can work wonders to bring in traffic. 

Now, that we got that out of the way, we can move on to content strategising tips for small businesses:

  • Content marketers agree to the fact that it is not writing a blog that is difficult, but coming up with the ideas for the content is what gets them ripping their hair out. Don’t fret! Here’s an easy solution for you to start your blog with. Use the frequently asked questions section from your website. Just create content that answers these questions. Another strategy is to ask your readers for their opinions on what they want to know about or read about next and then proceed to use these suggestions as your topics.
  • Use relevant keywords. This point cannot be emphasised more. Your content will still receive traffic even if you don’t use proper keywords, but if you want to be found by the wider audience, your content needs to be rich with content. Take the help of online tools like keywordtool.io to find the most searched keywords relevant to your blog topic and use them strategically, as per Google’s instructions. 
  • Write original content that will genuinely help people. Yes, writing and updating content is a marketing technique. But it is an inbound marketing technique, which means you attract people to your business by giving them the information they need. Content marketing is not a hard-selling technique, so don’t try to lure people into buying from your business with the content. Just create a place for your business in the minds of people with useful content and they will trust you enough to convert into customers. 

Grow Your Small Business with Content Marketing

There is so much more to content marketing than could be written in just one article. Having said that, do use this article as a guide to kick start content marketing for your business. For more tips and tricks, keep a lookout at this page since we will keep adding new content regarding useful content marketing strategies for small local businesses.

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Srimayee has more than 10 years of experience in writing for traditional as well as online media. A software engineer and a business graduate by education, Srimayee left her high paying job to become a freelance writer only because she was passionate about writing. In her short career, she has had her articles published on newspapers, magazines, blogs, and websites.

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