A Beginners Guide to Content Marketing for Small Businesses The marketing arena has changed so much over the years. The marketing techniques that worked wonders even a decade ago are almost obsolete now. It is an ever-evolving field that keeps businesses on their toes. After all, business is not as much about a great product …
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Free Online Tools to Boost Your Small Business Performance In the digital age of marketing, proper online strategies can make or break your small business. It is important to understand and learn the most effective optimisation techniques that can boost your business performance. There are tools that can help you in the process. By utilising …
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Customer reviews and Local SEO & how they can help your small business Customer reviews are powerful. So much so, that researchers found around 63% of people will look up reviews on Google before considering a business, and 94% people say they have been convinced to avoid a business by online reviews. No wonder customer …
How Changing Consumer Behaviour Impact Small Businesses In recent times there has been a lot of talk about changing customer behaviours and how it is impacting businesses worldwide. There is no denying that customers are the centre point of any business and all activities revolve around the consumers. Thus, to stay afloat businesses need to …
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Rank your website higher on Search Engines When starting a small business, the most important part is to create a website that is attractive and easy to navigate. Your website is the face of your business because that is where your visitors will flock to know more about you. It should also contain relevant content …
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Marketing Tips for Growing a Small Business The year 2020 has been very unkind. Many businesses, small and large, have suffered losses with some even compelled to shut down completely. However, this year has also been a learning lesson. If you are to survive, you have to constantly evolve. Indeed, age-old businesses have realised that …
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Digital Marketing for Small Business. It is not easy to run a business. You have to manage a lot of things, from finances to marketing, with the latter being one of the most crucial aspects. Nevertheless, it is extremely fulfilling if all this hard work leads to success. But to be successful, your marketing needs …
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Competition is good for your business. It means that there are people interested in the products or services you are offering. However, it also means you have to work extra hard and smart to make your target audience take note of you. But how do you do that? The answer is marketing. Indeed, marketing is …
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When you buy something, how do you know if the price is right? The simple answer is the perceived value of the product. To elaborate a little, have you ever thought why some people choose to spend on Apple iPhones, which are so much more expensive? Even though they clearly lack in features that are …
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Social media has emerged to be one of the most powerful marketing tools of all time. The reach of social media, its wide range of audience base and ease of posting has contributed to it becoming such a strong marketing tool for all kinds of businesses. The best thing about social media marketing is small …
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