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Srimayee

Srimayee has more than 10 years of experience in writing for traditional as well as online media. A software engineer and a business graduate by education, Srimayee left her high paying job to become a freelance writer only because she was passionate about writing. In her short career, she has had her articles published on newspapers, magazines, blogs, and websites.

A Beginners Guide to Content Marketing for Small Businesses

Image above a desk, with a bowl of tulips, a mobile phone, a card with the words make it happen and title text displaying content marketing

A Beginners Guide to Content Marketing for Small Businesses The marketing arena has changed so much over the years. The marketing techniques that worked wonders even a decade ago are almost obsolete now. It is an ever-evolving field that keeps businesses on their toes. After all, business is not as much about a great product …

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Free Online Tools to Boost Your Small Business Performance

Image of a space craft launching from a rocket launch pad. Free Online Tools to Boost Your Small Business Performance

Free Online Tools to Boost Your Small Business Performance In the digital age of marketing, proper online strategies can make or break your small business. It is important to understand and learn the most effective optimisation techniques that can boost your business performance. There are tools that can help you in the process. By utilising …

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How Changing Consumer Behaviour Impact Small Businesses

How Changing Consumer Behaviour Impact Small Businesses 1

How Changing Consumer Behaviour Impact Small Businesses In recent times there has been a lot of talk about changing customer behaviours and how it is impacting businesses worldwide. There is no denying that customers are the centre point of any business and all activities revolve around the consumers. Thus, to stay afloat businesses need to …

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Tips to rank your website higher on Search Engines

showing steel stairs with the legs and feet of a woman running up the steps in black leggings and orange joggers. depicting the step by step approach to improving your search engine ranking one step at a time

Rank your website higher on Search Engines When starting a small business, the most important part is to create a website that is attractive and easy to navigate. Your website is the face of your business because that is where your visitors will flock to know more about you. It should also contain relevant content …

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Marketing Tips for Growing a Small Business in 2020

small plant growing through hard ground to show the difficulty in growing a small business in 2020. the background is a blurred hedgerowand there are fallen leaves and twigs lying on the ground .

Marketing Tips for Growing a Small Business The year 2020 has been very unkind. Many businesses, small and large, have suffered losses with some even compelled to shut down completely. However, this year has also been a learning lesson. If you are to survive, you have to constantly evolve. Indeed, age-old businesses have realised that …

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Inexpensive online marketing techniques that work for small business

A large red brick wall with a superimposed female face showing the right eye and eyebrow and long eyelashes. On the wall is also some grafitti writing of the words like me with a representation of a Facebook like thumbs up. showing how cost effective marketing can be impressive for small business.

Digital Marketing for Small Business. It is not easy to run a business. You have to manage a lot of things, from finances to marketing, with the latter being one of the most crucial aspects. Nevertheless, it is extremely fulfilling if all this hard work leads to success. But to be successful, your marketing needs …

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5 smart marketing techniques to help your small business stand out

An image of green rolling pastures, with a large tree in the centre. The tree is covered by a white piece of card held up in front with the word concept cut out of the card to enable the trees leaves to be the background of the word. Small business marketing concepts are important to enable your target audience to see your business and your services & products.

Competition is good for your business. It means that there are people interested in the products or services you are offering. However, it also means you have to work extra hard and smart to make your target audience take note of you. But how do you do that? The answer is marketing. Indeed, marketing is …

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5 ways to make your small business brand appear luxurious

A close up image of an old Jaguar sports car viewing the fron headlight and a portion of the front radiator grill. The car body is painted in a luxurious red and is highly polished, waxed and shiny.

When you buy something, how do you know if the price is right? The simple answer is the perceived value of the product. To elaborate a little, have you ever thought why some people choose to spend on Apple iPhones, which are so much more expensive? Even though they clearly lack in features that are …

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How to choose the best social media platform for small business

which social media platform may be best for your small business

Social media has emerged to be one of the most powerful marketing tools of all time. The reach of social media, its wide range of audience base and ease of posting has contributed to it becoming such a strong marketing tool for all kinds of businesses. The best thing about social media marketing is small …

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