Everyone knows the benefits of setting short-term and long-term goals. It helps in measuring how much we have grown and how much further we need to push ourselves. While it’s a choice if we want to set ourselves goals for our personal growth and development, the importance of having proper measurable goals for small businesses …
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So, you have decided to walk down the path of entrepreneurship. It is not an easy way but make no mistake that it will be fulfilling. There have been many before you who have started their businesses and achieved great success and many who have failed. To make sure you are counted with the former …
Digital marketing is the present and the future. Unfortunately, many small business owners choose to stay oblivious to this fact. Most such small business owners still prefer the word of mouth publicity. Which is, of course, a proven marketing method. But the reach is very small and it takes years to reach just a few …
It is a piece of common knowledge that one should support their local small businesses. But it is more than just friends helping friends and neighbours helping neighbours. Small businesses play a crucial role in a country’s economy and contribute to its GDP (gross domestic product). In fact, 57% of Australia’s GDP comes from small …
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It is important to support small businesses because they have a big impact on the country’s economy. By helping to create jobs within the local communities and leverage the country’s available resources small businesses contribute to the economy in more ways than one. Not to mention the fact that by supporting such businesses you are …
“How do I find local businesses?” is a question that Search engines answer hundereds of times a day, from people all around the world. The answers that Google returns the most often are results from online business directories. Online business directories are great sources of business information. People today turn to the internet and search …
Every business owner knows how important it is to have a website for your company. Because people nowadays research before investing in anything, regardless of how big or small the investment. And having a website lets such people know about your business easily. However, just having a website is not enough, if you don’t optimise …
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People often associate the term ‘branding’ with big businesses, but the fact is, it is important for any business, big or small. A ‘brand’ for a business is the same as a name to a human. You identify a company with its brand, which transcends its logo or name. For instance, when you talk about …
4 simple, effective & inexpensive branding strategies for small businesses Read More »
With time, the concept of marketing has changed drastically. From being business focused it has now become more customer centric, meaning the power is now in the hands of the consumers. This change is largely thanks to social media. Social media platforms such as Facebook, Instagram, Twitter, YouTube and Pinterest have not only brought people …
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Like everything else around the world, the concept of marketing has undergone a sea change too. From traditional marketing practices of putting up billboards and advertising on television or radio, the focus has shifted to online and onto knowledge sharing. But of all the changes that marketing practices have undergone over the years, I believe …
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