Marketing Tips for Growing a Small Business The year 2020 has been very unkind. Many businesses, small and large, have suffered losses with some even compelled to shut down completely. However, this year has also been a learning lesson. If
Marketing Tips for Growing a Small Business The year 2020 has been very unkind. Many businesses, small and large, have suffered losses with some even compelled to shut down completely. However, this year has also been a learning lesson. If
When you buy something, how do you know if the price is right? The simple answer is the perceived value of the product. To elaborate a little, have you ever thought why some people choose to spend on Apple iPhones,
People often associate the term ‘branding’ with big businesses, but the fact is, it is important for any business, big or small. A ‘brand’ for a business is the same as a name to a human. You identify a company
Brand awareness could seem like the latest buzzword floating around, but understanding what it is and why it is important will make a huge difference to marketing your small business. Brand awareness describes how recognisable your business or product/service is
