Every business owner knows how important it is to have a website for your company. Because people nowadays research before investing in anything, regardless of how big or small the investment. And having a website lets such people know about your business easily.
However, just having a website is not enough, if you don’t optimise it for search engines. Search engine optimisation or SEO is the process by which your website gets rank on search engines like Google, Yahoo, Bing, and so on.
Search engine optimisation
How does it work? To put it simply, when you look up something on Google, you use certain keywords related to your search. For instance, “the best smartphone or medical insurance for seniors”. Once you enter the keywords, Google returns a page with numerous websites that are relevant to your search.
You will notice that the websites on top of the page, after the ad websites, are most relevant to your search and hence they receive the most traffic. So, as a business owner if you want more people to know about your company, make sure you optimize your website regularly. By creating and posting relevant content that is also rich with proper keywords regularly, you can ensure that your website ranks higher on an organic search result.
Local search engine optimisation
Have you seen and used the Google search feature ‘near me’ to look for salons or restaurants near you? It is a feature that allows you to search for and find local businesses and is a very useful addition to the search engines. Almost everyone utilizes this feature when looking for local businesses.
Thus, if you are a small business owner, local SEO should be your top priority, because quite a substantial amount of traffic, especially new, can come through this.
Here is how you can go about getting your business locally search engine optimized:
- Google My Business is the first step to go about locally optimizing your business. When you enlist your business with Google My Business, you will be findable with a ‘near me’ search.
- The second thing you should do is use the name of your area or locality as a keyword in your website content and update new content with such keywords regularly.
- The third thing is enlisting your business in local business directories like ‘Small Business Near Me’ that will give your website a backlink. It makes search engines find you and rank you higher on local or ‘near me’ searches because such listing authenticates your presence.
SEO and local SEO are crucial
It is a misconception if you believe that SEO is only for big businesses or local SEO should be enough for your small business. Both SEO and local SEO are essential in creating a significant place in the organic search result page for your small business. With proper SEO and local SEO, you can easily take on any competitors, big or small. The catchword here is ‘proper’, so make sure you go about it in the right way. Start with our blog on local directories.