Rank your website higher on Search Engines
When starting a small business, the most important part is to create a website that is attractive and easy to navigate. Your website is the face of your business because that is where your visitors will flock to know more about you. It should also contain relevant content about your business and how you can help your target customers. But just creating a website with great content is not the end of it, you need people to find you.
Even with a great website and useful content, you find that your website is not receiving the traffic you expected it to. By looking for your website on search engines you find that the reason is your website doesn’t appear until, say, the 12th page of the results.
How do you fix this?
While it is not easy to get a website to appear on the first page of search engine results, here are three tips you can utilise to get your website to start to perform better on search engines:
How Do Search Engines Rank My Website?
To make this simpler, let’s just talk about Google and how it ranks your website. All search engines, including Google, crawl through websites and index them. If your website is not indexed it will not appear on Google search results.
So, how do you know if Google has crawled your website and indexed it? Try doing a site: search for your homepage on Google. If it returns a result then yes, your website is indexed and now you can move onto the next step.
If you do not see a result it means your website has not been crawled by Google. What should you do? You submit a request to Google for crawling your website. Now all you should do is wait. Remember that it can take any time between a few days to a few weeks for Google to attend to your request and crawl your website. In the meanwhile, what you can do is work on improving your website as per Google suggestions.
Make sure you check out your website through Google Search Console. It can provide invaluable information on how your website is performing and what steps you can take to further improve the experience of the visitors to your website.
My Website is Indexed, Now How Do I Rank?
To rank on Google, you need to know how it works. When Google crawls a website, it looks through the content to understand what the website is about. To rank on Google, make it easier for the search bots to understand what you are offering. How do you do that? Simple, through your content!
- Use simple, easy to read and understand page headlines relevant to your business.
- Use short, simple, meaningful and easy to decipher page titles like About Us, Contact Us.
- It is better to use more text content than images or videos. Even if you do use images and videos, make sure you include Alt Text to make it easier for the search bots to crawl through.
So, How Do I Rank Higher?
User experience or UX design is a very crucial part of all kinds of business now. UX design is making your website as user-friendly as possible. Google too gives much importance to UX, and hence just having a website with relevant content is not enough. You have to give equal importance to maximising positive user experience to better your rank on Google. The things you should take into account are:
- Make your website mobile-friendly. You can use Test My Site to find out how the mobile experience of browsing your website is.
- Improve the page loading speed of your website.
- Make your website easy to navigate with useful links and relevant call-to-action.
You can take the help of this Webmaster Guidelines to find out how you can improve the UX design of your website to rank higher on Google.
Be Found Where You Matter Most
Running a small business means you need more local people to find you. You need to rank higher on search results like best restaurants near me or best hair salons near me. How do you do that?
Have you noticed how the result for ‘best coffee’ will be different when your location changes? The websites on the result page will differ depending on if you are searching from Melbourne or New York.
To make your website locally findable, you need to get your website registered on Google My Business. Make sure all the information you add are relevant and don’t forget to include your local business keywords.
Are You Ready to Start Ranking?
By utilising the above hacks, you can optimise your website to rank better on search engines and be findable by potential customers. So, what are you waiting for? Get started now!